Born into a legacy of selling textiles through three generations of experience, Delhi based designer Akshay Wadhwa was always destined for the fashion industry.His designs are inspired by a very Eurocentric vision which is adorned by Indian embellishments which give them decadence and a feel of luxury.

For Smoketree, It was all about finding the best way to tell a compelling story—visually, thematically, and interactively—in a way that best suits each audience and medium. His collecions were sewn to a standard of perfection and so do the brand identity which was inspired by his traditional yet international creations. We also managed the media planning design of the web which kept the elegant images of AKSHAY WADHWA and his luxurious & classy designs.

view
project